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Taylor Hui designed The Roster as a single fundraising campaign in 2016, raising money for her not for profit organization BeaYOUtiful. Working with young girls through her charity, she had seen first hand the negative impact media had on body image and self-confidence. By launching a single shirt with an empowering message, she hoped to break the unrealistic standards of beauty often portrayed in the media. A year later, the success of the campaign launched The Roster into an everyday basics lounge-wear line.